Amazon Web Services (AWS) and BMW have announced a comprehensive strategic collaboration to further accelerate the automaker’s pace of innovation by placing data and analytics at the centre of its decision-making.
The companies will combine their strengths as industry leaders to jointly develop cloud-enabled solutions that increase efficiency, performance, and sustainability across every aspect of the automotive life cycle, from vehicle design to after-sales services.
As part of the wide-ranging collaboration, the BMW Group will migrate data from across its business units and operations in over a hundred countries to AWS. The move will encompass a number of the BMW Group’s core IT systems and databases for functions such as sales, manufacturing, and maintenance, and will help them increase agility, achieve new insights, and more quickly innovate new customer experiences.
In addition, the companies will invest in enabling and training up to 5,000 BMW Group-affiliated software engineers in the latest AWS technologies and empower the company’s global workforce to make better use of data.
Central to its strategy, the BMW Group is working to expand a company-wide data lake built on Amazon Simple Storage Service named the “Cloud Data Hub,” so that it can leverage data to deliver innovation across its global businesses. The Cloud Data Hub provides employees throughout the company with a common operating picture of their entire organisation and a central starting point for new development efforts.
From the Cloud Data Hub, BMW Group employees will have access to the breadth and depth of AWS services, including Amazon SageMaker to process, interrogate, and enrich several petabytes of engineering, manufacturing, sales, and vehicle performance data.
The BMW Group’s third-party partners like car dealerships, suppliers, and technology companies will also be able to securely contribute vehicle operating and maintenance data to the Cloud Data Hub and benefit from insights driven by machine learning.
AWS and the BMW Group will also collaborate on innovative products and solutions to improve operational performance and increase transparency in the supply chain. The BMW Group’s PartChain Platform uses AWS services such as Amazon Elastic Kubernetes Service in conjunction with open-source blockchain management tools to enhance the traceability of automotive parts and critical raw materials throughout the automotive industry’s highly complex global supply chain.
As a core piece of this agreement, the companies will upskill and enable BMW Group employees to better apply data and analytics in their roles and take full advantage of the latest cloud technologies. AWS Professional Services and the BMW Group’s data scientists will work with BMW Group employees to identify business challenges, evaluate emerging technologies, and develop new cloud-enabled solutions for the automotive industry.
Alexander Buresch, CIO and Senior Vice President, BMW Group IT said “The BMW Group is driving digitalisation and innovation in the automotive industry. We are making data central to the way we work and we look forward to collaborating with AWS to merge our talents, continuing to raise the bar for innovation among automakers and delivering exciting new experiences for our customers around the world.”
Matt Garman, Vice President of Sales & Marketing, AWS said “AWS provides the most comprehensive suite of cloud offerings to enable automakers to build applications that touch every point in the customer journey. By combining the domain expertise of the BMW Group with AWS’s demonstrated leadership in the cloud, we’re expanding our impact across the automotive industry so that stakeholders, from parts manufacturers to mechanics, can benefit from greater visibility and insights,
“As customer expectations evolve alongside automotive technologies, automakers can rely on AWS to help them seize opportunities and take the lead in areas such as electric and autonomous vehicles, ridesharing, data services, and more.”