Engineering and manufacturing are being reshaped by AI
The role of AI in industry is shifting from optimisation to authorship, moving beyond analysing systems to actively designing them. As simulation, data and autonomous ...
Mar. 31, 2026
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Up to four-fifths of a product’s lifetime emissions are determined by decisions made at the design stage. By building on proven cost-optimization techniques, companies can get those choices right. To discuss the importance of embedded sustainability in a products lifecycle I talk to Dave Duncan, Vice President of Sustainability at PTC, James Mullineux, Head of Digital Engineering at Ricardo, and Eddie Hamilton , Product Experience Designer, Sustainability Lead at seymourpowell
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